High Fives exploring SIA

Recently the High Fives Foundation attended the SIA Snow Show with nearly 1,000 other brands at the industries largest snow sports trade show.

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High Fives Founder Roy Tuscany and High Fives Grant Coordinator Luka Starmer packed up and traveled to Denver last week with one thing in mind…to spread the word of the High Fives Foundation and the B.A.S.I.C.S. Program Service.

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One #KnowYourPark presentation and 30 meetings later Roy and Luka left SIA all smiles with the stoke of whats to come next year.

Screen Shot 2015-02-05 at 10.43.08 AMThe next stop was the On-Snow Demo/ Ski-Ride Fest at Copper Mountain Resort. The boys got to ski powder, which has been a rare sight in Truckee, CA.

Pow slash of High Fives Founder Roy Tuscany
Pow slash of High Fives Founder Roy Tuscany

SIA is a great opportunity for brands, retailers and organizations to be equipped with the tools to allow them to analyze their business and make smart, fact based decisions with like minded winter sports enthusiasts. High Five SIA!

View the highlights of SIA 2015 HERE

SnowSports Industries America (SIA) is a non-profit, North American member-owned trade association representing suppliers of consumer snow sports with constituents in the retailer, rep and resort communities.

Their mission statement focuses on four points.

  • Managing and operating trade shows and/or other solutions to assist our members in bringing their products to market.
  • Providing programs, services and information that will assist members in improving their business operations.
  • Working together with reps, retailers, resorts and other entities for the development of the snow sports industry
  • Promoting awareness and participation in snow sports

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