B.A.S.I.C.S Campaign Promoting Mountain Safety Celebrates 11th Year with Over 600,000 Views
The High Fives Foundation is celebrating its eleventh year promoting its B.A.S.I.C.S (Being Aware Safe In Critical Situations) program comprised of five public service campaigns aimed at preventing injury on the ski hill.
This year’s B.A.S.I.C.S program will feature the following campaigns: Ride Another Day, Helmets Are Cool, Chairlift Safety, and Gear Safety.
The Ride Another Day campaign will feature ski patrollers and ski instructors teaching the basics of mountain safety including being ready, staying alert, planning ahead, respecting the mountain, and being responsible.
Helmets Are Cool is a recurring B.A.S.I.C.S campaign featuring professional skier Cody Townsend sharing the importance of wearing a helmet when skiing or snowboarding.
The Chairlift Safety videos will show viewers rules and tips on how to ride a chairlift safely using the High Fives Foundation’s animated mascot skier, Fiver.
Finally, the Gear Safety PSA will highlight the importance of gear maintenance as explained by gear techs from Wintersteiger, a national ski rental and service company.
The high-quality, produced videos that make up the B.A.S.I.C.S program are meant to educate young athletes to help prevent injury. Materials from the B.A.S.I.C.S campaigns are available to present at schools and community events nationwide.
We love each and every one of the over 300 High Fives Athletes that we serve, but no matter how much we care for each of them, our ultimate hope would be to never have to support another individual - that no one else have to endure a life-changing injury. The B.A.S.I.C.S. program aims to highlight the importance of safety in outdoor sport to hopefully prevent those injuries from ever happening in the first place.
#HighFivesFounder and CEO, Roy Tuscany
The High Fives Foundation, its ambassadors, volunteers, and donors work hard to spread awareness around mountain safety using the annual B.A.S.I.C.S program and its public service announcement videos.