Powder to the People
The 40-year-old magazine is one of the finest ski magazines in the US. It focuses on stories about great skiers, skiing great terrain. High Fives #HelmetsAreCool is featured in this years Gear Guide!
#HelmetsAreCool is the third installment of five for the High Fives Foundation B.A.S.I.C.S. (Being. Aware. Safe. In. Critical. Situations.) Program Service. Watch #HelmetsAreCool HERE
Jake and Dave Moe founded POWDER in 1972 as an alternative to the other, uptight skiing magazines. “To us, powder skiing means freedom, with an emphasis, not on how you do it, but just on doing it more,” they said. That’s what they are still trying to do. Powder to the People.