Local Nonprofits Team Up With Mill Juice Shop For Healthy Collaboration
Tahoe Food Hub and High Fives Foundation Will Have A Special Juice for Promoting Wellness and Healing
The Mill Juice Shop located at 10825 Pioneer Trail in Truckee is announcing a partnership with two local non-profits — The Tahoe Food Hub and the High Fives Foundation for creation of a collaborative juice with proceeds benefiting both organizations.
The partnership was initiated by Bill Kelly, co-owner of Kelly Brothers Inc., a painting company also located in Truckee.
“This idea hit me one day while I was at home making my own juice with veggies and fruits from the Food Hub,” he said. “I thought it would be cool to bring The Mill, High Fives and the Tahoe Food Hub together to create these juices for the athletes and customers on a weekly basis.”
So the collaboration began, with Kelly Brothers Painting purchasing the produce from the Tahoe Food Hub. All food is sourced within a 150 mile radius of Lake Tahoe.
Megan Petrilla and Ben Wolcott, owners of The Mill, chose organic mandarin oranges, sunflower greens, apples and grapefruits for the cold-pressed blend. (Watch the GoPro edit to see a point of view perspective of the juicing process).
“Healthy food from local farms healing local athletes is a great thing,” said Susie Sutphin, director of the Tahoe Food Hub. “Collaborations are one of the best way to let more people know about our mission to support small farms and increase access to local food.”
“Our High Fives Athletes are practicing every method of healing imaginable,” saidRoy Tuscany, executive director of the High Fives Foundation. “Thats everything from acupuncture and massage to pilates and weight training. Adding cold pressed juice into their routine is another piece of the healing and wellness process; and it’s very refreshing.”
Cold pressed juice uses pressure to extract the juice while preserving its vitamins, enzymes, trace minerals and overall nutrients but without generating heat from a blade in a normal juicer. Heat can alter enzymes and change chemical components of the nutrients.
To try the Tahoe Food Hub x High Fives seasonal small batch juice, visit the Mill Juice Shop located in the Pioneer Trail Commerce Center in Truckee, Calif. Proceeds support both nonprofits mentioned above.
About the Tahoe Food Hub
The Tahoe Food Hub is a non-profit organization that is galvanizing our community to create a sustainable, regional and equitable foodshed for North Lake Tahoe by building a fair marketplace for small farms, creating equal access to local food and educating the public on the environmental, economic and social health benefits of regional food system. For more information visit www.tahoefoodhub.org/
About the High Fives Foundation
High Fives Non-Profit Foundation, based in Truckee, CA, became an official 501c.3 non-profit on January 19, 2009. Founded by Roy Tuscany, the Tahoe-based Foundation supports the dreams of mountain action sports athletes by raising injury prevention awareness while providing resources and inspiration to those who suffer life-altering injuries. Since 2009, the Foundation has helped 100 athletes. For more information, visit www.highfivesfoundation.org
About the Mill Juice Shop
With the support and help of the Petrilla family, the Mill Juice Shop has gone from a drop of an idea to an actual drop of juice, opening its first location in Truckee, CA in spring 2014. Besides offering the healthiest, all organic, cold pressed juices available, they also serve Hub Coffee & Espresso, Smoothies, Raw Foods, and Organic Herbal Teas. For more information, visit www.themilljuiceshop.