The High Fives Foundation, in conjunction with California 89, Alpenglow Sports, POC and the Full Belly Deli, will host a world-premiere screening of “#HelmetsAreCool” on Thursday, Oct. 17 at California 89 located at 10156 Donner Pass Road, Truckee, Calif., at 7 p.m. Tickets are $10 at the door. Following the “#HelmetsAreCool” screening, the Sherpas Cinema 2013 feature film “Into the Mind” will be shown in the Lake Tahoe region for the first time. Alpenglow Sports will also be present showcasing the latest in 2013-2014 winter sports gear.
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The High Fives Foundation has partnered with POC Sports to produce “#HelmetsAreCool” in order to raise awareness about helmets and their effectiveness in preventing concussions, head injuries and Traumatic Brain Injuries.
“By teaming up with POC, the Foundation hopes to raise awareness about helmets and their effectiveness in preventing concussions, head injuries and Traumatic Brain Injuries,” said Roy Tuscany, High Fives Foundation Executive Director. “Helmets Are Cool is the third documentary in the B.A.S.I.C.S. five-part series. It features four athletes’ powerful stories about helmets and head injuries while also highlighting POC’s mission to do everything they can to possibly save lives or to reduce consequences of accidents for gravity sports athletes.”
The educational safety video highlights the stories of four athletes and their respective head injuries in addition to promoting a universal belief that helmets are not just necessary, they are in fact cool as demonstrated by an in-depth look into modern helmet construction and style.
POC helmets are highlighted in the film demonstrating cutting-edge industry safety standards. POC is leading the way in helmet safety by utilizing MIPS®, a unique technology developed to decrease rotational violence inflicted on the brain from a crash.
After the screening on Oct. 17, the High Fives Foundation will present “#HelmetsAreCool” to schools, ski and snowboard teams and clubs as well as youth oriented organizations in the Lake Tahoe, Northern California, Utah, Colorado and New England areas. The Foundation anticipates the video reaching an audience of more than 55,000 people.
“#HelmetsAreCool” is the third installment of five for the High Fives Foundation B.A.S.I.C.S. (Being. Aware. Safe. In. Critical. Situations.) Program Service. The previous two B.A.S.I.C.S. films have focused on the following: the five critical mistakes that winter action sports athletes have made before suffering a life-altering injury; and backcountry safety with a concentration on avalanche awareness.