On December 23, 2013 the Alpine Rockfest went off in Andalo, Italy and featured #HelmetsAreCool gate panels in the race with POC and High Fives Foundation logos on them!
The Alpine Rockfest (www.alpinerockfest.com) is a televised sports-entertainment event. Featuring a rock music concert combined with an exhibition ski race consisting of Olympic & World Cup Ski Stars who are invited to compete for the largest cash prize in ski racing. Held at the spectacular Paganella Ski Resort in the Italian Dolomites, the purpose of the 4th annual event on December 23, 2013 is to attract a worldwide audience to winter sports.
Click here to see the great photos of the athletes in action and holding the #HelmetsAreCool gate panels.
The race format is Sprint Giant Slalom complete with a heart-thumping jump; competitors race through elimination rounds in pursuit of the largest single cash prize in Ski Racing – €75,000.
This years winners:
- 1st: Ted Ligety
- 2nd: Luca de Aliprandini
- 3rd: Krystof Kryzl
Check out US Ski Team star, Bode Miller’s 360 spin mid-race…