LOVEYOURBRAIN is the outreach campaign born from The Crash Reel and Kevin Pearce’s inspiring story. The campaign includes a variety of different initiatives, including infographics on what to do if you hit your head, discounts for snowboarders and skiers who wear a helmet at participating mountain resorts, insurance information for athletes, a resource guide to help those with TBI, a share-your-story forum, a helmet pledge, giving the film for free to veterans with TBIs… and much more.

Learn more and support this amazing organization at

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Watch “The Crash Reel” official trailer here.

The dramatic story of one unforgettable athlete, Kevin Pearce; one eye-popping sport, snowboarding; and one explosive issue, Traumatic Brain Injury. A comeback story with a difference.

This eye-popping film seamlessly combines twenty years of stunning action footage with new specially-shot verité footage and interviews as it follows U.S. champion snowboarder Kevin Pearce and exposes the irresistible but potentially fatal appeal of extreme sports.

An escalating rivalry between Kevin and his nemesis Shaun White in the run-up to the 2010 Olympics leaves Shaun on top of the Olympic podium and Kevin in a coma following a training accident in Park City, Utah. Kevin’s tight-knit Vermont family flies to his side and helps him rebuild his life as a brain injury survivor. But when he insists he wants to return to the sport he still loves, his family intervenes with his eloquent brother David speaking for all of them when he says, “I just don’t want you to die.” Kevin’s doctors caution him that even a small blow to the head could be enough to kill him. Will Kevin defy them and insist on pursuing his passion? With his now impaired skills, what other options does he have? How much risk is too much?

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