Join the High Fives Foundation on Thursday, October 17, for the world premiere of the B.A.S.I.C.S. program service documentary #HelmetsAreCool followed by the Lake Tahoe premiere of the Sherpas Cinema 2013 feature film, “Into the Mind” on the back lawn of California 89 in Truckee, CA. Doors: 6 p.m. – Showtime: 7 p.m. | Admission: $10 (All Ages) California 89 (Back Lawn) 11467 Brockway Road, Truckee, CA 96161 (530) 214-8989, Side Gate Entrance. Join the event on Facebook (here).
In order to generate excitement for the Oct. 17 release of “#HelmetsAreCool”, the High Fives Foundation hosted a #HelmetsAreCool Instagram photo contest over three months. The contest asked helmet wearers to share their best action “helmet” shot and tag “@hi5sfoundation” in their post. All posts were entered in a contest to win a variety of prizes from POC Sports including new helmets and safety gear. One winner was selected each month leading up to the screening of the film.
Winners of the three rounds in the #HelmetsAreCool Instagram Photo Contest:
- Round One (August 10, 2013): Instagram.com/skijosh
- Round Two (September 10, 2013): Instagram.com/carsonthegreatlinder
- Round Three (October 10, 2013): Instagram.com/dreamofpow